Should you invest in a new MMM partnership?Or an Attribution vendor?Maybe, maybe not.Because at the end of the day, the ROIs and contributions, are rather, sticky regardless of which vendor you pick.The key differentiator in my opinion, is SPEED.Second, tool usage.I think a lot of #marketing folks ND #brands run after the best performing models, vs the fastest one.Because the delta between those 2 vendors is this.- One vendor gives your results when you need- The other vendors gives you results half a year later.Stop investing in those vendors. The methodology never makes up for delayed decisions.
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