Our Goal

Naavics expertise is to help Brands shorten their MMM cycle.

Traditional MMM vendors and Ad agencies are not set up to fully understand and operationalize today’s Brands media optimization needs and carry these out efficiently. Data delays, lack of statistical knowledge and lack of Data QA’s from Agency makes MMM cycles too long and difficult to manage.

Stop wasting months chasing agencies for data. Let’s Talk

We guide your team to eliminate hundreds of hours in processes that cause Data delays, Agency errors, so you can focus on Media optimizations and decision making, on time.

We are not a modeling vendor. We have built a framework that operationalizes your MMM solution from start to finish that sets up Brands for success.

Services

What We Offer

Partnership Guidance

We have worked closely with most Marketing Mix and Attribution partners and understand their strengths and weaknesses. If you are considering a new partnership, or reconsidering an existing one, let’s chat.

MMM Onboarding

It takes about 6-9 months to fully onboard an MMM. Depending on the NDAs in place, and the complexity of the model and quality of historical data, this can be a marathon to begin.

MMM Project Management

We align your business needs with your Vendor and Agencies to ensure the process is setup for success. No more wasting hundreds of hours on QCing data and exchanging emails over incorrect data for months.

MMM Audit

Providing industry perspective on the model and helping you navigate the best statistical approach for your business. Where are the opportunities to increase variable.

Increased ROI

By optimizing your marketing mix and media planning, we help you achieve higher ROI for your marketing spend.