CPG Analytics

Managing an effective data pipeline is essential to ensure consistent data quality which is absolutely crucial for reliable CPG business insights.

Managing a data pipeline requires many steps – from copying data, to moving it from a local location into the cloud, to editing and reformatting it or joining it with other data sources.

Services

Consumer Packaged Goods Analytics Consulting Services Offer

Pricing Strategy

We help you understand your pricing strategy in a larger landscape of competitors and identify opportunities to take the price. Whether this is about inflationary pricing trends in your category, or understanding your positioning in the category.

Retail Media Integration

Most FMCG brands are working with multiple data sources from their e-commerce partners. POS Data, Share Data, Digital Data and e-commerce data are difficult to combine. We have a solution that provides a single dashboard or report that can be integrated from the sources so your customer and marketing teams can use these seamlessly.

Marketing Mix Management

We align your FMCG business needs with your Vendor and Agencies to ensure the process is setup for success. No more wasting hundreds of hours on QCing data and exchanging emails over incorrect data for months. You can let your Analytics and data science teams work on better things

Reviews

Aaron Baker

Head of Media Analytics at Bayer Pharmaceuticals

Navi and I worked together to collect media data for MMX measurement. She served as the project manager to oversee the timeless and accuracy of all data collection. In our brief time working together I found her to be very knowledgeable about all ROI based measurement models including MTA and custom attribution.